MBA for a Day Consultants enlisted Sound Business Design to handle the technical portion of a website rejuvenation and marketing project they initiated with the North Central Chamber of Commerce of Rhode Island. The following is excerpeted with permission from the MBA for a Day Consultants website. Any references to "we" refer to MBA for a Day Consultants.

MBA for a Day Consultants provides Marketing Solutions for Small Business Budgets.

The Challenge

When MBA for a Day Consultants first met with the Chamber, their objective was to infuse new energy into the chamber and increase membership. Due to the lackluster economy, chamber memberships throughout the state were down and the North Central Chamber was looking to reinvent itself.

New Name and Tag Line

During our Innovation Strategy Development session with the President of the Board and the Chamber President, we discussed their marketing challenge which was that they wanted to more accurately project who they were and what they wanted to do. During our session, we revealed that the old tag line did not reflect their business objectives and we brainstormed with them to develop a new tagline for the Chamber.

Within our session time, we came up with "Businesses Supporting Communities Supporting Businesses" and agreed that to roll this out, it should be presented as the All New North Central Chamber.

Website

The old Chamber website was difficult to maintain and update, and needed a fresh look. Links on the site were not consistent with content and there were numerous development challenges with the site.

We brought in our team of experts to help rejuvenate the chamber site.

MBA for a Day Consultant's Role

We worked on the design of the site and the rework of the content, site map and overall flow of the site. We worked directly with the chamber to rewrite most of the content on the site and develop a more useful marketing tool targeted specifically towards businesses who may be interested in joining. We also designed the site content to speak to consumers who may visit the chamber site to see the list of members and their services.

The site did not get a full back end overhaul and the content management system that was previously in place is still in place, but our web development consultant did recommend changing that in the future.

Sound Business Design's Role

Sound Business Design is an industry expert in web development who brings a high level of technical expertise to the development of websites. Using our template design, new site map recommendaton and content specifically developed for the chamber, SBD developed a new website.

There were many challenges with the old site and the back end content management system. SBD had to perform a high level of coding to develop the new site.

• MBA for a Day Consultants • PO Box 1032 • Slatersville, RI 02876 • 877.509.7799